Familias atacadas en línea tras el accidente de avión en Corea del Sur.

Kelly Ng & Juna Moon reporting from Singapore and Seoul NEWS1

Park Han-shin, who lost his brother in the Jeju Air crash, has been accused of being a “fake bereaved family member”.

A plane crash in South Korea last December left Park Guen-woo an orphan. The 22-year-old had barely found space to mourn his parents when he came across a torrent of online abuse, conspiracies, and malicious jokes made about the victims.

The Jeju Air plane, which was returning from Bangkok, Thailand, crash-landed at Muan International Airport on 29 December and exploded after slamming into a concrete barrier at the end of the runway, killing 179 of the 181 people on board.

Police investigations have identified and apprehended eight people who have been accused of making derogatory and defamatory online posts. These included suggestions that families were “thrilled” to receive compensation from authorities or that they were “fake victims” – to the extent that some felt compelled to prove they had lost their loved ones.

Authorities have taken down at least 427 such posts.

But this is not the first time that bereaved families in South Korea have found themselves the targets of online abuse. Speaking to the BBC, experts described a culture where economic struggles, financial envy, and social issues such as toxic competitiveness are fueling hate speech.

Financial resentment

Following Seoul’s Halloween crowd crush in 2022, victims and bereaved families were similarly smeared. A man who lost his son in the incident had his photo doctored by hate groups – showing him laughing after receiving compensation.

People whose loved ones died in the Sewol ferry sinking in 2014 – a maritime disaster that saw 304 people killed, mostly schoolchildren – have also for years been the targets of hate speech.

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The tragedy saw the government pay out an average of 420 million won ($292,840; £231,686) per victim – triggering comments that claimed this figure was unreasonably high.

“People who are living day by day feel the compensation is overrated and say the bereaved are getting ‘unfair treatment’ and that they are making a big deal when everyone’s life is hard,” Koo Jeong-woo, a sociology professor at Sungkyunkwan University, told news site The Korea Herald.

In later comments to the BBC, Prof Koo suggested that economic stress and a competitive job market – particularly in the wake of Covid – has left many people feeling socially isolated, exacerbating the issue of hate speech.

Many South Koreans, he says, now “view others not as their peers, but as adversaries”, pointing to a widespread culture of comparison in South Korea.

“We tend to compare a lot… if you put someone else down, it’s easier to feel superior yourself,” he told the BBC. “That’s why there’s a bit of tendency in Korea to engage in hate speech or make derogatory remarks, aiming to diminish others to elevate oneself.”

BBC Korean/Jungmin Choi

Park Guen-woo, 22, lost both his parents in the crash

Mr Park says the families of the Jeju Air crash victims have been characterized as “parasites squandering the nation’s money”.

By way of example, he refers to a recent article about an emergency relief fund of three million won ($2,055; £1,632) that was raised for the bereaved through donations. That article was met with a flood of malicious comments, many referencing the erroneous suggestion that taxpayers’ money was used for the fund.

“It seems like the families of the Muan Airport victims have hit the jackpot. They must be secretly delighted,” said one such comment.

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Mr Park says these comments were “overwhelming”.

“Even if compensation for the accident comes in, how could we possibly feel like recklessly spending it when it is the price of our loved ones’ lives?” he says. “Every single one of those comments cuts us deeply. We’re not here to make money.”

“Too many people, instead of being sensitive, build their entertainment on others’ suffering,” he adds. “When something like this happens, they belittle it and spew hateful remarks.”

Joshua Uyheng, a psychology professor in the Philippines who studies online hate, says that hate is often “directed towards [those] we believe are gaining some advantage at our expense”.

“We feel hatred when we [think we] are getting the short end of the stick.”

‘Taking advantage of others’ pain’

In the case of the Jeju Air crash, political dynamics only made things worse.

The accident came amid a period of political turmoil in South Korea, with the country reeling from suspended President Yoon Suk Yeol’s shock decision to enact martial law – an incident that politically divided the country.

Many supporters of President Yoon’s right-wing People Power Party have, without evidence, pinned blame for the crash on the main opposition Democratic Party (DP), pointing to the fact that Muan Airport was originally built as part of a political pledge by the DP.

“The Muan airport tragedy is a man-made disaster caused by the DP,” read one comment on YouTube. Another described it as “100% the fault” of the party.

Park Han-shin, whose brother died in the plane crash, says he has been accused of being a DP member and “fake bereaved family member”. So extensive were these claims that his daughter took to social media to call them out.

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“It pains me deeply to see my father, who lost his brother in such a tragedy, being labelled a ‘scammer’. It also makes me worried that this misinformation might lead my father to make wrong choices out of despair,” she wrote on Threads two days after the incident.

Park Han-shin says he is stunned by how people seem to “enjoy taking advantage of others’ pain”.

“That’s simply not something a human being should do,” he told the BBC.

“I am just an ordinary citizen. I am not here to enter politics.” Kelly Ng y Juna Moon Informando desde Singapur y Seúl NOTICIAS1 Vine a descubrir la verdad sobre la muerte de mi hermano menor. La policía ha arrestado a seis personas en relación con comentarios odiosos contra personas asociadas con las víctimas del accidente de Jeju Air. Aunque no hay soluciones perfectas para el odio, los expertos dicen que las empresas de redes sociales deberían establecer políticas sobre lo que constituye discurso de odio y moderar el contenido publicado en sus plataformas en consecuencia. “Los usuarios en línea deberían poder reportar publicaciones y comentarios maliciosos fácilmente, y las empresas de plataformas deben eliminar activamente dicho contenido”, dice el profesor Koo. Las agencias de aplicación de la ley también deberían responsabilizar a los perpetradores, agrega. Recordar a las personas sus identidades compartidas también puede ayudar, dice el profesor Uyheng. “Cuanto menos sientan las personas que están en lados opuestos de un juego de suma cero, quizás más puedan sentir que tragedias como estas son la preocupación compartida de todos nosotros, y que las víctimas merecen empatía y compasión, no vitriolo y condena”.